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| Eau Claire Real Estate Search Resource News | |
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| 3 keys to a killer Super Bowl ad |
| FORTUNE -- Super Bowl weekend is here. For some, Sunday is all about the game. For others, the ads take center stage. For the latter, here are three keys to making a killer spot. |
| 02/04/2012 |
| 5 ways the Super Bowl ad playbook has changed |
| FORTUNE -- The Super Bowl remains brand marketing's holy grail. And that isn't likely to change until the 100 million or so people who tune in, revel in an orgy of viewing parties, hot wings massacres, and studied ad criticism stop. Until then, advertisers will continue to shell out record amounts for 30-second spots year after year. (The average cost for 2012 is $3.5 million a pop.) |
| 02/02/2012 |
| Danziger, Gendron to Receive HSMAI Lifetime Achievement Awards |
| The Hospitality Sales and Marketing Association International (HSMAI) has announced the recipients of its annual Albert E. Koehl Award for advertising and marketing and the Winthrop W. Grice Award for public relations excellence. The recipients will be honored at HSMAI's annual Adrian Awards Gala on Feb. 27, 2012, at the New York Marriott Marquis. |
| 01/17/2012 |
| Super Bowl commercial contest kicks off |
| Humor, movie references, computer-generated bears, real dogs, celebrities and scantily clad women are among the tried-and-true advertising staples being employed in Super Bowl XLVI's commercials. |
| 02/04/2012 |
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